The first President of Eddie Bauer Canada, David S. Reid, a Toronto Maple Leaf and Toronto Marlboro Alumnus, has had an illustrious business career to this point. Among his many achievements, David spearheaded the marketing team of Christie Biscuits chocolate chip cookie launch - Chips Ahoy, was executive Vice-President of renowned outerwear and outergear manufacturer S.E. Woods, and was President of Anin Flag, which manufactured and supplied the Canadian Flags for Expo '67 and the Canadian National Exhibition during Canada's Centennial year. Perhaps his greatest business accomplishment is reserved for the partnership he forged with World Cup and Olympic Champion Nancy Greene when they launched David S. Reid and Nancy Greene skiwear and were Canada's official supplier to Canada's National Ski Teams. The skiwear has been worn by the famous, the practical, the savvy and astute as well as royalty from Great Britain, Sweden and Monaco. David resides with his wife Donna on Vancouver Island and is a member of the NHL Alumni Association.